McFadyen Digital
Leading a New Marketplace Generation
Context
McFadyen Digital is a global consultancy specializing in digital marketplaces, e-commerce platforms, and omnichannel solutions for enterprise clients. With 30+ years of experience and partnerships with platforms like Adobe Commerce, Mirakl, and Oracle, the company helps Fortune 500 organizations launch and scale complex digital commerce ecosystems.
As a UX Design Lead, I was responsible for guiding end-to-end design initiatives for large-scale marketplace projects, ensuring user experience was aligned with business goals, technical feasibility, and multi-stakeholder needs across industries such as retail, manufacturing, and B2B services.
Challenge
Lead UX design for enterprise-scale digital marketplaces serving millions of users.
Align multi-disciplinary global teams (design, development, product, client stakeholders).
Deliver user experiences that balanced the needs of:
Marketplace operators (platform admins).
Sellers/Vendors (onboarding, catalog management, analytics).
End Customers (seamless product discovery, checkout, and loyalty features).
Establish design governance to scale consistency across multiple parallel projects.
My Role & Responsibilities
Leadership: Directed UX strategy and execution across several marketplace projects, mentoring junior designers and aligning cross-functional teams.
Discovery: Conducted stakeholder workshops, user interviews, and analytics reviews to inform design direction.
Design Ops: Built and maintained design systems to ensure consistency across projects and clients.
Client Collaboration: Partnered with C-level stakeholders to translate business objectives into user-centered design roadmaps.
Delivery: Oversaw prototyping, testing, and handoff to development teams, ensuring high-quality implementation.
Process
Discovery Phase
Facilitated design thinking workshops with enterprise stakeholders to align business goals and user needs.
Conducted user journey mapping for marketplace personas (operators, sellers, buyers).
Leveraged analytics and competitive benchmarking to prioritize feature design.
Delivery Phase
Created scalable design systems applied across multiple client projects, reducing design/development cycles.
Delivered low-to-high fidelity prototypes validated through client demos and usability testing.
Partnered closely with developers to ensure design feasibility and fidelity during implementation.
Established design review rituals to maintain quality and consistency across distributed teams.
Outcomes (SMART Impact)
Reduced time-to-market by 25% through design system standardization across projects.
Enabled clients to launch enterprise marketplaces with thousands of sellers and millions of SKUs, ensuring usability at scale.
Improved vendor onboarding flows, cutting average onboarding time by ~30%.
Increased buyer engagement metrics (session duration, product discovery) by 15–20% across projects.
Mentored and upskilled a team of designers, helping grow design maturity within McFadyen’s global delivery model.
Key Learnings
Leading large, distributed design teams reinforced the importance of design governance and scalable systems in enterprise environments.
Partnering with global enterprise clients sharpened my ability to balance UX with complex business and technical constraints.
This role solidified my expertise in marketplace UX, where aligning the needs of multiple user groups (operators, sellers, buyers) is critical for success.
McFadyen Digital
Leading a New Marketplace Generation
Context
McFadyen Digital is a global consultancy specializing in digital marketplaces, e-commerce platforms, and omnichannel solutions for enterprise clients. With 30+ years of experience and partnerships with platforms like Adobe Commerce, Mirakl, and Oracle, the company helps Fortune 500 organizations launch and scale complex digital commerce ecosystems.
As a UX Design Lead, I was responsible for guiding end-to-end design initiatives for large-scale marketplace projects, ensuring user experience was aligned with business goals, technical feasibility, and multi-stakeholder needs across industries such as retail, manufacturing, and B2B services.
Challenge
Lead UX design for enterprise-scale digital marketplaces serving millions of users.
Align multi-disciplinary global teams (design, development, product, client stakeholders).
Deliver user experiences that balanced the needs of:
Marketplace operators (platform admins).
Sellers/Vendors (onboarding, catalog management, analytics).
End Customers (seamless product discovery, checkout, and loyalty features).
Establish design governance to scale consistency across multiple parallel projects.
My Role & Responsibilities
Leadership: Directed UX strategy and execution across several marketplace projects, mentoring junior designers and aligning cross-functional teams.
Discovery: Conducted stakeholder workshops, user interviews, and analytics reviews to inform design direction.
Design Ops: Built and maintained design systems to ensure consistency across projects and clients.
Client Collaboration: Partnered with C-level stakeholders to translate business objectives into user-centered design roadmaps.
Delivery: Oversaw prototyping, testing, and handoff to development teams, ensuring high-quality implementation.
Process
Discovery Phase
Facilitated design thinking workshops with enterprise stakeholders to align business goals and user needs.
Conducted user journey mapping for marketplace personas (operators, sellers, buyers).
Leveraged analytics and competitive benchmarking to prioritize feature design.
Delivery Phase
Created scalable design systems applied across multiple client projects, reducing design/development cycles.
Delivered low-to-high fidelity prototypes validated through client demos and usability testing.
Partnered closely with developers to ensure design feasibility and fidelity during implementation.
Established design review rituals to maintain quality and consistency across distributed teams.
Outcomes (SMART Impact)
Reduced time-to-market by 25% through design system standardization across projects.
Enabled clients to launch enterprise marketplaces with thousands of sellers and millions of SKUs, ensuring usability at scale.
Improved vendor onboarding flows, cutting average onboarding time by ~30%.
Increased buyer engagement metrics (session duration, product discovery) by 15–20% across projects.
Mentored and upskilled a team of designers, helping grow design maturity within McFadyen’s global delivery model.
Key Learnings
Leading large, distributed design teams reinforced the importance of design governance and scalable systems in enterprise environments.
Partnering with global enterprise clients sharpened my ability to balance UX with complex business and technical constraints.
This role solidified my expertise in marketplace UX, where aligning the needs of multiple user groups (operators, sellers, buyers) is critical for success.
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Skills
About Me
Testimonials
McFadyen Digital
Leading a New Marketplace Generation
Challenge
Lead UX design for enterprise-scale digital marketplaces serving millions of users.
Align multi-disciplinary global teams (design, development, product, client stakeholders).
Deliver user experiences that balanced the needs of:
Marketplace operators (platform admins).
Sellers/Vendors (onboarding, catalog management, analytics).
End Customers (seamless product discovery, checkout, and loyalty features).
Establish design governance to scale consistency across multiple parallel projects.
My Role & Responsibilities
Leadership: Directed UX strategy and execution across several marketplace projects, mentoring junior designers and aligning cross-functional teams.
Discovery: Conducted stakeholder workshops, user interviews, and analytics reviews to inform design direction.
Design Ops: Built and maintained design systems to ensure consistency across projects and clients.
Client Collaboration: Partnered with C-level stakeholders to translate business objectives into user-centered design roadmaps.
Delivery: Oversaw prototyping, testing, and handoff to development teams, ensuring high-quality implementation.
Process
Discovery Phase
Facilitated design thinking workshops with enterprise stakeholders to align business goals and user needs.
Conducted user journey mapping for marketplace personas (operators, sellers, buyers).
Leveraged analytics and competitive benchmarking to prioritize feature design.
Delivery Phase
Created scalable design systems applied across multiple client projects, reducing design/development cycles.
Delivered low-to-high fidelity prototypes validated through client demos and usability testing.
Partnered closely with developers to ensure design feasibility and fidelity during implementation.
Established design review rituals to maintain quality and consistency across distributed teams.
Outcomes (SMART Impact)
Reduced time-to-market by 25% through design system standardization across projects.
Enabled clients to launch enterprise marketplaces with thousands of sellers and millions of SKUs, ensuring usability at scale.
Improved vendor onboarding flows, cutting average onboarding time by ~30%.
Increased buyer engagement metrics (session duration, product discovery) by 15–20% across projects.
Mentored and upskilled a team of designers, helping grow design maturity within McFadyen’s global delivery model.
Key Learnings
Leading large, distributed design teams reinforced the importance of design governance and scalable systems in enterprise environments.
Partnering with global enterprise clients sharpened my ability to balance UX with complex business and technical constraints.
This role solidified my expertise in marketplace UX, where aligning the needs of multiple user groups (operators, sellers, buyers) is critical for success.
Context
McFadyen Digital is a global consultancy specializing in digital marketplaces, e-commerce platforms, and omnichannel solutions for enterprise clients. With 30+ years of experience and partnerships with platforms like Adobe Commerce, Mirakl, and Oracle, the company helps Fortune 500 organizations launch and scale complex digital commerce ecosystems.
As a UX Design Lead, I was responsible for guiding end-to-end design initiatives for large-scale marketplace projects, ensuring user experience was aligned with business goals, technical feasibility, and multi-stakeholder needs across industries such as retail, manufacturing, and B2B services.
McFadyen Digital
Leading a New Marketplace Generation
Challenge
Lead UX design for enterprise-scale digital marketplaces serving millions of users.
Align multi-disciplinary global teams (design, development, product, client stakeholders).
Deliver user experiences that balanced the needs of:
Marketplace operators (platform admins).
Sellers/Vendors (onboarding, catalog management, analytics).
End Customers (seamless product discovery, checkout, and loyalty features).
Establish design governance to scale consistency across multiple parallel projects.
My Role & Responsibilities
Leadership: Directed UX strategy and execution across several marketplace projects, mentoring junior designers and aligning cross-functional teams.
Discovery: Conducted stakeholder workshops, user interviews, and analytics reviews to inform design direction.
Design Ops: Built and maintained design systems to ensure consistency across projects and clients.
Client Collaboration: Partnered with C-level stakeholders to translate business objectives into user-centered design roadmaps.
Delivery: Oversaw prototyping, testing, and handoff to development teams, ensuring high-quality implementation.
Process
Discovery Phase
Facilitated design thinking workshops with enterprise stakeholders to align business goals and user needs.
Conducted user journey mapping for marketplace personas (operators, sellers, buyers).
Leveraged analytics and competitive benchmarking to prioritize feature design.
Delivery Phase
Created scalable design systems applied across multiple client projects, reducing design/development cycles.
Delivered low-to-high fidelity prototypes validated through client demos and usability testing.
Partnered closely with developers to ensure design feasibility and fidelity during implementation.
Established design review rituals to maintain quality and consistency across distributed teams.
Outcomes (SMART Impact)
Reduced time-to-market by 25% through design system standardization across projects.
Enabled clients to launch enterprise marketplaces with thousands of sellers and millions of SKUs, ensuring usability at scale.
Improved vendor onboarding flows, cutting average onboarding time by ~30%.
Increased buyer engagement metrics (session duration, product discovery) by 15–20% across projects.
Mentored and upskilled a team of designers, helping grow design maturity within McFadyen’s global delivery model.
Key Learnings
Leading large, distributed design teams reinforced the importance of design governance and scalable systems in enterprise environments.
Partnering with global enterprise clients sharpened my ability to balance UX with complex business and technical constraints.
This role solidified my expertise in marketplace UX, where aligning the needs of multiple user groups (operators, sellers, buyers) is critical for success.
Context
McFadyen Digital is a global consultancy specializing in digital marketplaces, e-commerce platforms, and omnichannel solutions for enterprise clients. With 30+ years of experience and partnerships with platforms like Adobe Commerce, Mirakl, and Oracle, the company helps Fortune 500 organizations launch and scale complex digital commerce ecosystems.
As a UX Design Lead, I was responsible for guiding end-to-end design initiatives for large-scale marketplace projects, ensuring user experience was aligned with business goals, technical feasibility, and multi-stakeholder needs across industries such as retail, manufacturing, and B2B services.
Featured Projects
Skills
About Me
Testimonials