BairesDev
Institutional Website Redesign
Context
BairesDev is Latin America’s largest outsourcing company and a global leader in Nearshore Technology Solutions. With 3,000+ engineers across 36 countries and a client base that includes Google, Rolls-Royce, Johnson & Johnson, Pinterest, and ViacomCBS, its digital presence is a critical driver of both client acquisition and talent recruitment.
As a Specialist UX Designer, I was responsible for elevating the company’s digital ecosystem to simultaneously meet the expectations of two very different audiences: enterprise clients and top-tier IT professionals.
Challenge
Redesign and scale BairesDev’s institutional website and digital properties to:
Attract new enterprise clients with clear positioning of technical expertise and delivery capacity.
Engage top-tier professionals by showcasing the company as a premium employer.
Ensure design consistency across a multi-language ecosystem of over 120 pages, 80+ landing pages, and the Daily Bundle blog (with new content published daily).
My Role & Responsibilities
Discovery & Strategy: Led stakeholder interviews, user research, and analytics reviews to define pain points and user journeys.
Design Leadership: Mentored a team of three designers, guiding discovery, prototyping, and delivery phases.
Execution: Produced and validated wireframes, prototypes, and design systems.
Cross-functional Collaboration: Partnered with developers, marketing, and content teams to ensure feasibility and consistency.
Hands-on Contribution: Supported front-end coding to align execution with design intent.
Process
Discovery Phase
Conducted 40+ stakeholder and user interviews to identify key needs and friction points.
Analyzed Google Analytics data (200k+ monthly visitors) to prioritize design opportunities.
Used insights to secure C-level buy-in for adopting UX methodologies across the company’s digital properties.
Delivery Phase
Developed iterative prototypes (low to high fidelity) and validated them with stakeholders.
Established a scalable design system to maintain consistency across 200+ pages in multiple languages.
Partnered with developers in agile sprints to ensure technical feasibility and fidelity to the UX vision.
Outcomes (SMART Impact)
+35% increase in average session duration within 6 months, signaling improved engagement.
+22% increase in conversion rates for client inquiries from redesigned landing pages.
+18% increase in job applications from high-value candidates within the first quarter post-launch.
Reduced bounce rate by 27% across top-performing pages.
Maintained publishing cadence of daily blog content without UX or performance bottlenecks.
Key Learnings
Leveraging analytics at scale sharpened my ability to make data-driven design decisions and influence executive stakeholders.
Mentoring and leading a design team reinforced my leadership skills and ability to align multi-disciplinary teams.
Seeing the platform serve hundreds of thousands of users monthly highlighted the tangible business impact of UX at enterprise scale.
BairesDev
Institutional Website Redesign
Context
BairesDev is Latin America’s largest outsourcing company and a global leader in Nearshore Technology Solutions. With 3,000+ engineers across 36 countries and a client base that includes Google, Rolls-Royce, Johnson & Johnson, Pinterest, and ViacomCBS, its digital presence is a critical driver of both client acquisition and talent recruitment.
As a Specialist UX Designer, I was responsible for elevating the company’s digital ecosystem to simultaneously meet the expectations of two very different audiences: enterprise clients and top-tier IT professionals.
Challenge
Redesign and scale BairesDev’s institutional website and digital properties to:
Attract new enterprise clients with clear positioning of technical expertise and delivery capacity.
Engage top-tier professionals by showcasing the company as a premium employer.
Ensure design consistency across a multi-language ecosystem of over 120 pages, 80+ landing pages, and the Daily Bundle blog (with new content published daily).
My Role & Responsibilities
Discovery & Strategy: Led stakeholder interviews, user research, and analytics reviews to define pain points and user journeys.
Design Leadership: Mentored a team of three designers, guiding discovery, prototyping, and delivery phases.
Execution: Produced and validated wireframes, prototypes, and design systems.
Cross-functional Collaboration: Partnered with developers, marketing, and content teams to ensure feasibility and consistency.
Hands-on Contribution: Supported front-end coding to align execution with design intent.
Process
Discovery Phase
Conducted 40+ stakeholder and user interviews to identify key needs and friction points.
Analyzed Google Analytics data (200k+ monthly visitors) to prioritize design opportunities.
Used insights to secure C-level buy-in for adopting UX methodologies across the company’s digital properties.
Delivery Phase
Developed iterative prototypes (low to high fidelity) and validated them with stakeholders.
Established a scalable design system to maintain consistency across 200+ pages in multiple languages.
Partnered with developers in agile sprints to ensure technical feasibility and fidelity to the UX vision.
Outcomes (SMART Impact)
+35% increase in average session duration within 6 months, signaling improved engagement.
+22% increase in conversion rates for client inquiries from redesigned landing pages.
+18% increase in job applications from high-value candidates within the first quarter post-launch.
Reduced bounce rate by 27% across top-performing pages.
Maintained publishing cadence of daily blog content without UX or performance bottlenecks.
Key Learnings
Leveraging analytics at scale sharpened my ability to make data-driven design decisions and influence executive stakeholders.
Mentoring and leading a design team reinforced my leadership skills and ability to align multi-disciplinary teams.
Seeing the platform serve hundreds of thousands of users monthly highlighted the tangible business impact of UX at enterprise scale.
Featured Projects
Skills
About Me
Testimonials
BairesDev
Institutional Website Redesign
Context
BairesDev is Latin America’s largest outsourcing company and a global leader in Nearshore Technology Solutions. With 3,000+ engineers across 36 countries and a client base that includes Google, Rolls-Royce, Johnson & Johnson, Pinterest, and ViacomCBS, its digital presence is a critical driver of both client acquisition and talent recruitment.
As a Specialist UX Designer, I was responsible for elevating the company’s digital ecosystem to simultaneously meet the expectations of two very different audiences: enterprise clients and top-tier IT professionals.
Challenge
Redesign and scale BairesDev’s institutional website and digital properties to:
Attract new enterprise clients with clear positioning of technical expertise and delivery capacity.
Engage top-tier professionals by showcasing the company as a premium employer.
Ensure design consistency across a multi-language ecosystem of over 120 pages, 80+ landing pages, and the Daily Bundle blog (with new content published daily).
My Role & Responsibilities
Discovery & Strategy: Led stakeholder interviews, user research, and analytics reviews to define pain points and user journeys.
Design Leadership: Mentored a team of three designers, guiding discovery, prototyping, and delivery phases.
Execution: Produced and validated wireframes, prototypes, and design systems.
Cross-functional Collaboration: Partnered with developers, marketing, and content teams to ensure feasibility and consistency.
Hands-on Contribution: Supported front-end coding to align execution with design intent.
Process
Discovery Phase
Conducted 40+ stakeholder and user interviews to identify key needs and friction points.
Analyzed Google Analytics data (200k+ monthly visitors) to prioritize design opportunities.
Used insights to secure C-level buy-in for adopting UX methodologies across the company’s digital properties.
Delivery Phase
Developed iterative prototypes (low to high fidelity) and validated them with stakeholders.
Established a scalable design system to maintain consistency across 200+ pages in multiple languages.
Partnered with developers in agile sprints to ensure technical feasibility and fidelity to the UX vision.
Outcomes (SMART Impact)
+35% increase in average session duration within 6 months, signaling improved engagement.
+22% increase in conversion rates for client inquiries from redesigned landing pages.
+18% increase in job applications from high-value candidates within the first quarter post-launch.
Reduced bounce rate by 27% across top-performing pages.
Maintained publishing cadence of daily blog content without UX or performance bottlenecks.
Key Learnings
Leveraging analytics at scale sharpened my ability to make data-driven design decisions and influence executive stakeholders.
Mentoring and leading a design team reinforced my leadership skills and ability to align multi-disciplinary teams.
Seeing the platform serve hundreds of thousands of users monthly highlighted the tangible business impact of UX at enterprise scale.
BairesDev
Institutional Website Redesign
Context
BairesDev is Latin America’s largest outsourcing company and a global leader in Nearshore Technology Solutions. With 3,000+ engineers across 36 countries and a client base that includes Google, Rolls-Royce, Johnson & Johnson, Pinterest, and ViacomCBS, its digital presence is a critical driver of both client acquisition and talent recruitment.
As a Specialist UX Designer, I was responsible for elevating the company’s digital ecosystem to simultaneously meet the expectations of two very different audiences: enterprise clients and top-tier IT professionals.
Challenge
Redesign and scale BairesDev’s institutional website and digital properties to:
Attract new enterprise clients with clear positioning of technical expertise and delivery capacity.
Engage top-tier professionals by showcasing the company as a premium employer.
Ensure design consistency across a multi-language ecosystem of over 120 pages, 80+ landing pages, and the Daily Bundle blog (with new content published daily).
My Role & Responsibilities
Discovery & Strategy: Led stakeholder interviews, user research, and analytics reviews to define pain points and user journeys.
Design Leadership: Mentored a team of three designers, guiding discovery, prototyping, and delivery phases.
Execution: Produced and validated wireframes, prototypes, and design systems.
Cross-functional Collaboration: Partnered with developers, marketing, and content teams to ensure feasibility and consistency.
Hands-on Contribution: Supported front-end coding to align execution with design intent.
Process
Discovery Phase
Conducted 40+ stakeholder and user interviews to identify key needs and friction points.
Analyzed Google Analytics data (200k+ monthly visitors) to prioritize design opportunities.
Used insights to secure C-level buy-in for adopting UX methodologies across the company’s digital properties.
Delivery Phase
Developed iterative prototypes (low to high fidelity) and validated them with stakeholders.
Established a scalable design system to maintain consistency across 200+ pages in multiple languages.
Partnered with developers in agile sprints to ensure technical feasibility and fidelity to the UX vision.
Outcomes (SMART Impact)
+35% increase in average session duration within 6 months, signaling improved engagement.
+22% increase in conversion rates for client inquiries from redesigned landing pages.
+18% increase in job applications from high-value candidates within the first quarter post-launch.
Reduced bounce rate by 27% across top-performing pages.
Maintained publishing cadence of daily blog content without UX or performance bottlenecks.
Key Learnings
Leveraging analytics at scale sharpened my ability to make data-driven design decisions and influence executive stakeholders.
Mentoring and leading a design team reinforced my leadership skills and ability to align multi-disciplinary teams.
Seeing the platform serve hundreds of thousands of users monthly highlighted the tangible business impact of UX at enterprise scale.
Featured Projects
Skills
About Me
Testimonials